Trip Tailor Web & Branding

Trip Tailor is a luxury travel agency focused on curated and tailored travel experiences for a high-end clientele. This project explored two distinct visual identities developed for the brand, each reflecting a unique interpretation of modern luxury travel.

The first direction was sleek, minimalistic, and refined, built around a clean aesthetic with a strong sense of sophistication and understated luxury. This identity focused on simplicity, structure, and an elevated visual language designed to appeal to a premium audience.

The second direction introduced a warmer and more relaxed atmosphere inspired by sandy tones, coastal destinations, and the effortless feeling of exclusive vacation experiences. While still contemporary and elevated, this identity felt softer, more organic, and emotionally driven.

The project explored these contrasting visual worlds through branding, typography, color palette, UI/UX design, and overall creative direction. The interactive prototype was created in Figma, allowing for a fully immersive digital experience that brought both concepts to life.

Only a short preview of the landing page is currently displayed in this portfolio. For full prototype access and a more detailed case study, including the complete design process and strategy, feel free to email me at alexandrabederu@gmail.com.